11 months ago

2019 Spring/Summer Highlights of Hope


EVENTS THANK YOU TO OUR GENEROUS EVENT SPONSORS (continued) Couture for a Cure Amway Artistry Belwith Products Bengtson Center for Aesthetics & Plastic Surgery Franco & Alessandra Bianchi Bluewater Technologies Chuck & Christine Boelkins Cheeky Strut CitySen Consumers Credit Union Mimi Cummings Cumulus Media CWD Real Estate Investment David & Carol Van Andel Family Foundation Deborah Meijer Brian DeVries & Barbara Pugh Divani Eileen DeVries Family Foundation Eurest First National Bank of Michigan Dr. Jana Hall Paul & Sheryl Haverkate Bill & Starr Humphries Jandernoa Foundation Jeffery Roberts Design Dr. Peter A. & Veronica Jones Lake Michigan Credit Union Lanning & Stafford Families Lighthouse Group McAlvey, Merchant & Associates Mercy Health Modern Day Events & Floral Nothing Bundt Cakes Tom & Brenda Rinks The Steve & Amy Van Andel Foundation Todd Wenzel Automotive Townsquare Media Van Dellen Steel Inc. West Michigan Woman Wheelhouse Greg & Meg Willit Jim & Jane Zwiers Hope on the Hill Al & Robin Koop Foundation Amway Amway Grand Plaza Hotel Aon Autocam Medical Belwith Products Betz Industries BHS Insurance David & Jill Bielema Bluewater Technologies Jerry & Suzanne Callahan Chuck & Christine Boelkins Buist Electric Cancer & Hematology Centers of Western Michigan, P.C. Cascade Rental Center for Physical Rehabilitation CitySen Colliers International Crowe LLP Cumulus Media Tom & Tracy Curran The Currie Foundation Custer Inc. Czech Asset Management Davenport University David & Carol Van Andel Family Foundation Dick & Betsy DeVos Family Foundation Divani Eenhoorn, LLC Ellis Parking Company Emmanuel Hospice Fifth Third Bank Foremost Insurance Group Thomas S. Fox Family Fred L. Hansen Corporation Gallagher Grand Rapids Symphony Grand Valley State University Martin & Peggy Greydanus Kurt & Madelon Hassberger HealthBridge Hope College Howard Miller Huizenga Group Ice Sculptures, LTD iHeart Media Jandernoa Foundation Craig & Debra Kinney Kitchen 67 Blake & Mary Krueger Lake Michigan Credit Union Ray & Jeannine Lanning Leo's Lighthouse Charitable Gift Fund Lighthouse Group Gary & Vicky Ludema Macatawa Bank McAlvey, Merchant & Associates Meijer Foundation Mercy Health Metro Health — University of Michigan Health Michigan State University College of Human Medicine MLive Media Group/The Grand Rapids Press Modern Day Events & Floral Norris Perne & French Orthopaedic Associates of Michigan Owens-Ames-Kimball Co. Peter C. & Emajean Cook Foundation Pioneer Construction Pitsch Companies Plante Moran PLLC Plastic Surgery Associates & Grand Pearl Spa Preusser Jewelers Priority Health Reserve Wine & Food Rockford Construction Co. Rowerdink, Inc. Tony & Dawn Semple The Sharpe Collection Slows Bar BQ Rob & Susan Stafford Steelcase Stephen Klotz Family Foundation The Steve & Amy Van Andel Foundation Sweetie-licious Taconic Charitable Foundation The Chop House Townsquare Media US Bank Mike & Michelle Van Dyke Van Eerden Food Service Co. The Veldheer, Long, Mackay & Bernecker Group of Merrill Lynch Veolia North America Warner Norcross + Judd LLP Wells Fargo West Michigan Woman Wheelhouse Williams Kitchen & Bath Wolverine Worldwide Women's Lifestyle Magazine Jim & Jane Zwiers If you're interested in sponsoring one of our special events, please contact Sarah Rollman at 24 | VAN ANDEL INSTITUTE HIGHLIGHTS OF HOPE

PURPLE COMMUNITY OTSEGO SCHOOLS RALLY TOGETHER TO RAISE 0,000 FOR CANCER RESEARCH Otsego isn’t a big city — it’s a quiet, rural community tucked away in a corner of West Michigan, far from the bright lights of Kalamazoo and Grand Rapids. Its population is just over 5,000 people, but in this tight-knit community live thousands of hardworking, generous people who teamed up to raise 0,000 to benefit cancer research at Van Andel Institute (VAI). “There is really no separation between our schools and our community,” said Holly McCaw, director of communications for the Otsego school district. “Everyone really gets involved in our Purple Week, and our community supports everything we do.” Purple Week started with a single football game at Otsego High School in 2010, and has since grown to a week-long series of purple-themed sports events that have become a powerful source of support for the Institute’s cancer research. “Our Purple Week started with the actions of athletic directors, members of the high school marketing class, student leaders in the honors society and student council, but now after eight years, all the students are involved in everything we do,” McCaw said. “Every year, we ask the kids if they want to do Purple Week again, and the answer we get is always an emphatic ‘yes!’” Students lead all the fundraising initiatives and work directly with members of Van Andel Institute's Purple Community to plan, promote and host the events. Enthusiasm for Purple Week has increased with each passing year, and the energy from the students has rallied the city’s small business community around this shared cause. “Otsego is such a unique and proud town, and there is such a spirit of community here,” McCaw said. “This year, we had businesses asking us if they could sponsor our events and people in our business community were telling me how important they thought this effort was and asking how they could support the students.” (STARTING AT THE TOP, LEFT TO RIGHT) PURPLE WEEK KIDS; A SIGN HONORING CANCER SURVIVORS & THOSE WHO LOST THEIR FIGHT WITH THE DISEASE; THE OTSEGO HIGH SCHOOL FOOTBALL TEAM. McCaw credits Purple Community with helping build on the first event Otsego hosted eight years ago and believes that this partnership has not only raised an impressive amount of funds to support great research, but also has created a way for students to develop a deeper understanding of the importance of science and biomedical research in West Michigan. “Cancer research is a wonderful cause to get behind, and Purple Community is such a great organization to work with,” McCaw said. “When the kids had the opportunity to come to the Institute and meet scientists and see a research lab, they instantly understood how their work benefits the Institute’s scientists. And just knowing that is really a big deal for them.” In 2018, Otsego Schools were inducted into the Institute’s Legacy Society in honor of their tremendous fundraising achievement. For McCaw and the students, Purple Week isn’t just about how much money they raise — it’s about working hand in hand to make their community more united, healthier and stronger. “One of our teachers said, ‘It’s important to be involved in this, because without research we aren’t going to have better treatments for cancer … or hopefully one day a cure,'” McCaw said. “At the end of the day, we’re going to keep up what we’re doing because we believe in the Institute’s scientists, and we have no doubt that what we are doing matters, and every year we do this, we’re reminded that we are all in this together.” If you are interested in hosting a Purple Community game at your school, please contact Ashley Owen at VAN ANDEL INSTITUTE HIGHLIGHTS OF HOPE | 25

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